Moore School of Business - Moore School of Business

Marketing Department Faculty Research Interests

Cem Bahadir (Marketing Strategy & Strategic Brand Management)
William O. Bearden (Communications, Consumer Behavior, Consumerism)
David K. Crockett (Sociological aspects of consumer behavior; Class, gender and racial inequality in the marketplace; Consumer, managerial, and public policy initiatives designed to alleviate inequality)
Joe Goodman (Assortment and Variety in Decision Making, Brand Architecture and Brand Portfolio Management, Consumer Happiness and Superstitions in Decision Making)
Kelly Hewett (Marketing Research, International Marketing, Marketing Management)
Caglar Irmak (Motivation, Consumer Behavior, Consumer Inference-Making, Mind-Body Connection)
Satish Jayachandran (Marketing Strategy, Market Orientation, Creativity, Customer Relationship Management
Kartik Kalaignanam (New Product Alliances & Customer Relationship Management)
Thomas J. Madden (Branding, Brand Evaluation, and Marketing Metrics)
Rebecca Naylor (Consumer Behavior, Judgment and Decision Making, Consumption and Disposition, Consumer Lay Theories/Intuitions)
Randall L. Rose (Persuasive Communication, Interpersonal Influences on Consumer Behavior, Social Marketing, and Risky Consumer Behavior)
Subhash Sharma (Financial Institutions, Banking, Consumer Behavior)
Terence A. Shimp (Persuasive Communications, Attitude Theory, Learning Theory)
Stacy L. Wood (Innovation, Trends and Consumer Change Behavior, E-Commerce, Consumers Cognitive and Emotional Responses to New Products, Dynamic Memory)

Marketing Department Faculty Awards

Naylor, Rebecca Walker (with Michael Luchs, Julie R. Irwin, and Rajagopal Raghunathan), Best Paper Award, Transformative Consumer Research Conference, 2007.
Bearden, William, Distinguished Service Award, Journal of Consumer Research, 2006.
Sharma, Subhash, University of South Carolina Educational Foundation Research Award for Professional Schools, 2006
Bearden, William, University of South Carolina Trustee Professorship Award, 2005.
Bearden, William, Outstanding Reveiwer Award, Journal of Advertising, 2005.
Wood, Stacy, MSI Young Scholars, 2005
Bearden, William, Outstanding Reviewer Award, Journal of Retailing, 2005-2006.
Bearden, William, University of South Carolina Educational Foundation Research Award for Professional Schools, 2004.
Bearden, William, Lifetime Achievement Award in Behavioral Pricing, 2003.
Bearden, William (with Bruce Money and Jennifer Nevins), Outstanding Paper Award, AMA Summer Educator’s Conference, Global Track, 2003.
Jayachandran, Satish, MSI Young Scholar, 2003.
Bearden, William, Outstanding Reviewer, Journal of Consumer Research, 2002 – 2003.
Shimp, Terence A., Outstanding Reviewer, Journal of Consumer Research Editorial Review Board, 2001 – 2002.
Bearden, William, Outstanding Reviewer, Journal of Marketing, 1999 – 2002.
Shimp, Terence A., American Academy of Advertising’s Outstanding Contributions to Advertising Research Award, 2001.
Jayachandran, Satish (with P. Rajan Varadarajan and J. Chris White), Harold H. Maynard Award for the Journal of Marketing article that made the most significant contribution to marketing theory and thought, 2001.
Jayachandran, Satish (with Martin S. Roth, Mourad Dakhli, and Deborah Colton), Best Paper Award, Global Marketing Track, American Marketing Association Winter Educators’ Conference, 2001.
Madden, Thomas J. (with William R. Dillon, Amna Kirmani, and Soumen Mukherjee), Paul E. Green Award for the best paper in the Journal of Marketing Research for 2001.
Jayachandran, Satish (with P. Rajan Varadarajan), Best Overall Conference Paper Award and Best Paper Award, Marketing Strategy Track, American Marketing Association’s Winter Educators’ Conference, 2000.
Bearden, William (with Jay Carlson and David Hardesty), Outstanding Paper Award, AMA Summer Educator’s Conference, Pricing and Promotion Track, 1999.
Shimp, Terence A., Outstanding Reviewer Award, Journal of Marketing Editorial Review Board, 1996 – 1999.
Crockett, David, ACR/Sheth Foundation Award for Best Dissertation Proposal in the Area of Public Interest Research, 1998.
Shimp, Terence A. (with Brian D. Till), Best Article Award for the best article published in the Journal of Advertising, American Academy of Advertising, 1998.
Jayachandran, Satish (with D.M. Kantak and C. Futrell), Best Paper Award, Sales Management and Personal Selling Track, American Marketing Association Summer Educators’ Conference, 1997.
Rose, Randall, Exceptional Contribution Award, Journal of Public Policy & Marketing Editorial Review Board, 1997
Wood, Stacy (with Joseph Alba, John Lynch, Barton Weitz, Chris Janiszewski, Richard Lutz, and Alan Sawyer), MSI – H. Paul Root Award for Best Paper in the Journal of Marketing, 1997.
Shimp, Terence A. (with Eva M. Hyatt and David J. Snyder), Outstanding Article Published in the Journal of Consumer Research from 1990 – 1992, Association for Consumer Research.
Shimp, Terence A., Outstanding Reviewer Award, Journal of Consumer Research, 1990.
Sharma, Subhash (with Vijay Mahajan and Srinivas Durvasula), Best Article Award, Journal of Retailing, 1985.

Editorial Review Board Members

Journal of Advertising (Bearden, Madden)
Journal of Business Research (Madden)
Journal of Consumer Psychology (Bearden, Shimp)
Journal of Consumer Research (Bearden: Associate Editor 1999 – 2002, Diehl, Shimp) Journal of Marketing (Bearden, Sharma)
Journal of Marketing Communications (Shimp)
Journal of Marketing Letters (Bearden, Shimp)
Journal of Marketing Research (Sharma)
Journal of Public Policy and Marketing (Rose, Shimp)
Journal of Retailing (Bearden, Sharma)
Journal of World Business (Sharma)
Marketing Education Review (Bearden)
Psychology and Marketing (Shimp)

Marketing Department

Marketing Faculty Research, Awards & Interests